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Who we are and what makes us awesome

“Without continual growth and progress, such words as improvement and success have no meaning.”

– Benjamin Franklin


In 2008, the first Mossel Bay Business Finder was launched in its full, glossy, printed glory. It was the first of its kind in the area that focused on bringing locals what they want – local information. After all, when you forgot about your cousin’s wedding – and you’re a bridesmaid – and you need to book a hair appointment, you don’t want to find 10 hairdressers but they’re all more than 2 hours away! You want local information for local service – because we are all about supporting local!


After massive success and support in Mossel Bay, in 2016 we decided to launch the first George Business Finder. Coupled with the netWORKs we have in both George and Mossel Bay on a weekly basis, we could really give our clients the best possible platforms to market their business. (If you’re wondering why netWORK is in capitals, it’s not because we are feeling a bit shouty, it’s because networking is not just about socializing, it is WORKing. And one lesson we’ve learned is that you should focus more on working ON your business than IN your business.)


For some time, we’ve been working hard at growing and improving the Business Finder and staying current while still offering our clients the best possible advertising platform. After all, a satisfied client is the best business strategy of all!


In 2018 we partnered with Networds, a company specializing in Google Adwords, and with our sister company, Grindstone Advertising, a full-service agency specializing in strategy, brand development, and digital media, it is the perfect union to bring our clients the best advice and expertise where advertising and marketing is concerned. This means we do not only offer our clients a digital platform through the Business Finder but we can also assist our clients with all their other marketing and advertising needs.


With over 40 years of combined experience in both advertising and publishing, there is no-one more qualified to get your business seen.


Our website is packed with new features, like a map indicating your business’ location as well as the option to add photos, events, and much more to your listing. This will offer clients a mini website within our website.


Our partnership with Networds means that advertiser’s listings will have a built-in Google AdWords campaign ensuring that your listing on our website will show at the top of search engines in your area.


We offer various packages to suit our clients’ marketing budgets and to ensure maximum exposure. Our brand-new corporate identity with a new logo to match our snazzy new digital strategy is the last major change.


For years the digital world has slowly taken over traditional advertising platforms and this was the major driving force behind the changes in the Business Finder.


Bringing in the new means phasing out the old and it was with a heavy heart that we bid a fond farewell to the printed version of The Business Finder in 2018. For over a decade, The Business Finder has been the preferred advertising medium in Mossel Bay, George, and surrounds. Although it will be hard for some of our loyal advertisers and readers to not have a Business Finder on their desks, our new digital platform will soon become the go-to online directory. After all, statistically, your smartphone or mobile device is never further than 30cm from you!


With this in mind, we would like to thank our loyal clients – most of whom have been advertising with us since inception in 2008. It is through your dedication and support that we have managed to outlast many of our competitors and thrive under economic constraints. The Business Finder was honored to be nominated as Business of the Year in George in 2017 and this is a clear indication of the support we’ve been receiving over the past couple of years. I want to extend a heartfelt “thank you” to each of our clients who has been supporting us through thick and thin. We trust that you will stay loyal clients of The Business Finder and that you will reap the rewards that our new platform has to offer.



May each and every one of our advertisers grow and prosper with us! Here’s to the future!


Lynette Whittaker

Digital Editor, Chief Whip, Creative Counselor & Controller of Chaos

Meet the Team

Just like no man is an island, no business can function without the right team. Meet our A-Team:

Lynette Whittaker

(CEO) Chief Exploring Officer


Google Enginering Fundi and Managing Partner

Rosalyn van Zyl

Marketing Manager


Website Developer

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